Instagram has confirmed it's testing a new feature that allows users to privately dislike comments, aiming to improve comment section quality without creating public negativity.
Key Features
- Private dislikes - no public count displayed
- Available for both Feed posts and Reels
- Will influence comment ranking in the future
- Anonymous feedback system
Official Statement
Instagram head Adam Mosseri addressed the feature on Threads, emphasizing its privacy-focused approach: "This gives people a private way to signal that they don't feel good about that particular comment. No one will know if you tap the button."
Future Implementation
Meta's spokesperson outlined the company's plans:
- Initial testing with a small user group
- Potential integration into comment ranking
- Lower placement for disliked comments
- Focus on improving user experience
Platform Evolution
This move follows Reddit's established downvote system, though Instagram's approach prioritizes privacy and positive engagement over public feedback metrics.
Source: TechCrunch